Donate for nature

The WWF is run at a local level by the following offices...

Zimbabwe

You used profanity? Donate for nature!

We all know how often we swear - and we do it with incredible passion and creativity, and it often "slips out" just when it shouldn't. We know, sometimes it's hard to restrain ourselves, but if we can't stop swearing - we can at least use it for something good! And brag about it.

Unfortunately, something else we can brag about is how little we as a species care about nature. In fact, even the birds in the trees know that our planet is in serious crisis and that we need to help it, and fast! According to the latest WWF Living Planet Report, wildlife populations have decreased by 73% in just 50 years. Although a decline in the number of wild species was expected given the loss of biodiversity and current climate change, this percentage is truly shocking!

The fact is that without a healthy nature, there are no healthy people, nor healthy habits. That's why we decided to literally take the old saying "every cloud has a silver lining" and combine our habit of swearing with our love for nature. We've stolen sounds from nature to drown out all those ugly words, so that every swear word that slips out can have a positive effect!

The rule is simple – if you swear, you donate! Every time you feel like sending someone to birdsong or let out some other more or less creative curse, drop one euro into Panda’s jar and donate to help nature!

It’s easy, just scan the QR code. That way, we can continue to enjoy everything nature provides us, knowing that we’ve contributed to preserving it.

And just so we’re clear – we’re absolutely not encouraging swearing, but if it slips out, you know what to do!

This campaign was created in collaboration with the creative agency Bruketa&Žinić&Grey, with great support from the digital advertising specialized media company Go2Digital and Erste Bank's Keks Pay application.